Why choose Strategy?
- You are interested in how businesses create value for their stakeholders.
- The strategy track balances practice and theory. By doing so, it gives you the knowledge needed to take on any career-related challenge that comes your way.
- The track offers you a challenge, but in the best way possible. Students that make it through the Strategy track emerge as more logical and critical thinkers. Employers value these capabilities – students that finish the strategy track end up in exciting corporate positions.
Help organisations become more effective
In the Strategy track, you will learn about the strategic issues that businesses face. How does dealing with competitors and navigating the business environment determine success or failure in business? Why do some firms outperform others? When does organisational design contribute to value-creation?

Hi, I'm Anton! I'm a Master's student in Business Administration from Russia. Got questions about studying at the UvA? Get in touch!Chat with Anton
Career prospects
Graduates of the Master's in Business Administration/Strategy track have excellent job prospects for positions in a wide variety of Dutch and multinational companies, for example as:
- consultants
- project leaders
- managers
Is the Master’s in Business Administration for you?
Employers need qualified people who can help them solve problems and make decisions that will generate value for their business. If you have a natural interest in what makes an organisation successful, if you have a global mindset and if you are committed to teamwork, you will definitely get the most out of this programme. Are you an ambitious student, but do you not yet meet the admission requirements for the Master’s programme? Start our pre-Master’s programme in September! In only 4 months, you will gain all the necessary knowledge and skills to start your Master's.
Diana Pantaia: 'As students, we are given all the tools to make the most out of this Master's. It starts with choosing your track and customising it with courses of your interest. Also, we get to listen to top business minds from all kinds of industries.'
Explore all MSc Business Administration tracks
Strategy is one of the tracks you can opt for in our Master's in Business Administration. Take a look at the other tracks.