Discover the MSc Business Administration programme and tracks

In this Master's programme, you choose from multiple challenging tracks. All tracks are a combination of general courses and track-specific courses.

Consumer Marketing

In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.

Digital Business

In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.

Digital Marketing

In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.

Entrepreneurship and Innovation

In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.

Entrepreneurship and Management in the Creative Industries

In the Entrepreneurship and Management in the Creative Industries track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation.

International Business

In the International Business track, you learn about the challenges multinational enterprises face when doing business abroad.

Leadership and Management

How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.

Management of International Business and Trade

In this track you will learn to look at international trade and global business from both a business and economics perspective.

Strategy

How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.