Discover the MSc Business Administration programme and tracks
In this Master's programme, you choose from multiple challenging tracks. All tracks are a combination of general courses and track-specific courses.
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.
In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.
In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.
Entrepreneurship and Innovation
In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.
Entrepreneurship and Management in the Creative Industries
In the Entrepreneurship and Management in the Creative Industries track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation.
In the International Business track, you learn about the challenges multinational enterprises face when doing business abroad.
Leadership and Management
How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.
Management of International Business and Trade
In this track you will learn to look at international trade and global business from both a business and economics perspective.
How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.
Our pre-Master’s programme is for ambitious students who do not yet meet the admission requirements for the Master’s programme Business Administration. Within 4 months you will have all the necessary knowledge and skills to start your Master's.
Watch our pitch video and get a first impression of our Master's in Business Administration. Within 2 minutes you will learn more about the programme at the University of Amsterdam.
Start this Master’s programme in February and choose from 3 tracks; International Business, Consumer Marketing or Digital Marketing.