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Master
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Entertainment Communication (Communication Science)

Our average attention span is now just over eight seconds, which makes sustained engagement increasingly difficult. Entertainment plays a key role in holding attention, and understanding how it works has become important for anyone communicating in today’s media environment. This Master’s programme, rooted in media psychology, will help you understand these processes and show you how to use them in contemporary media contexts.

Language of instruction
English
Mode
Full-time

🏆 #1 in Communication & Media Studies according to the QS World University Rankings by Subject 2025

Feb09
Master's Week 9 -12 Feb
Nov02
Master's Week: 2-6 Nov
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Why study Entertainment Communication at the UvA?

Focus on media psychology & entertainment effects 

Tell me more
Research how people engage with entertainment, from gaming to streaming. Understand its psychological and societal impact in a media-saturated world: expertise that is in growing demand across media, tech, and cultural industries.

Numer 1 in the world

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Benefit from world-class teaching in a programme ranked #1 worldwide in Communication & Media Studies according to QS World University Rankings for the 8th year in a row.

Personalised & research-driven learning 

How?
Shape your Master’s around your interests, dive into self-chosen research topics, and engage with top lecturers in small, interactive seminars.

Is Entertainment Communication right for you? 

Yes, if you want to: 

  • Explore the structures, patterns, and algorithms that influence our media consumption 
  • Acquire knowledge about the use of entertainment in various forms of communication 
  • Develop skills in conducting both scientific and consultancy research 
  • Customise the programme to suit your preferences 
  • Open up career opportunities in the field of entertainment media 
Get a taste of the atmosphere
Leslie Ann Wheeler
Learning communication and media theories alongside the psychology of media habits, I definitely feel more confident advising professionals. Read more about the experiences from current students
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Facts & Figures
Degree programme
MSc Communication Science
Type
Regular study programme
Mode
Full-time
Credits
60 ECTS, 12 months
Language of instruction
English
Starts in
February, September
RIO code
66615
Location
Roeterseiland campus