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Lecturer Stephanie Welten talks about this specialisation seminar.
Lecturer with dark brown hair and a grey backdrop smiling at camera
Dr. Stephanie Welten

Within this course, you will follow tutorials in which theories and research will be discussed at an academic level. However, there is also much room to link the learned theories to practice. You will meet four top experts from the advertising and media planning field, ready to share their tips and tricks with you. I – and last year’s students agree with me on this – really appreciate their talks. Next to their career advice, information about their jobs, and a Q&A session, you get a good impression of what it feels like to work on real communication issues as presented in several assignments throughout the course. For example, you make a brand analysis (identifying a brand’s positioning, segmentation, benefits, competition, and communication strategies), you will enter a truly challenging media planning competition in class, and you will work on a marketing communication campaign proposal, in which you will develop the communication strategy for a brand, starting with the consumer analysis until the measuring of the campaign outcomes and all steps in between. The expertise students obtain during this course is truly impressive.