Business Analytics
The Bachelor’s in Business Analytics is a data-centric programme with a focus on artificial intelligence (AI) and analytics. Business Analytics is about using analytics, artificial intelligence, machine learning, programming, computer science and data-centric business management to solve real-world problems. In this programme, mathematics and programming play a central role from start to finish. You build a strong mathematical foundation, use it to explore AI and machine learning techniques, and apply these techniques to real-world challenges. You also learn how to help organisations analyse, understand and use large volumes of data (‘big data’) to improve their performance and make data-driven business decisions. This expertise prepares you for a profession that is in rapidly growing demand on the job market.
📈A data-centric Bachelor’s programme with a focus on artificial intelligence and analytics.
Study at our ‘Triple Crown’ accredited Amsterdam Business School
Study in an international and safe city
Good career prospects
Combine AI and machine learning with strong business and economic knowledge
Unconditional and direct access to our follow-on Master’s
Is Business Analytics for you?
- You excel in mathematics and are interested in business and management.
- You are interested in technical courses focusing on artificial intelligence, machine learning, data, analytics and programming.
- You have an interest in computers and programming.
- You are keen to develop your analytical skills using mathematics, artificial intelligence and machine learning.
- With an analytical mindset, you have a keen interest in business and management.
- You are capable of abstract and analytical thinking.
I chose Business Analytics because it combined Computer Science and (business)economics. I wanted to work with data and learn the skills needed to analyse it and be able to make decisions to help organisations.Gergana Ivanova, student Business Analytics
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Compare Business Analytics with Econometrics and Data Science and other programmes
See how Business Analytics compares to, for example, Econometrics and Data Science. Business Analytics is data-driven, while Econometrics and Data Science is more theory-driven. In the Bachelor’s in Econometrics and Data Science, you develop econometric models, apply them to micro- and macroeconomic issues, and analyse their impact on economic policy. In the Bachelor's in Business Analytics, you apply AI and machine learning techniques to data to solve complex business-related problems.
Do you want to compare this programme with more programmes? Click the ♥️ icon for the programmes you want to compare and find the one that best matches your interests and aspirations.
- Degree programme
- BSc Business Analytics
- Mode
- Full-time
- Credits
- 180 ECTS, 36 months
- Language of instruction
- English
- Starts in
- September
- RIO code
- 56856
- Location
- Roeterseiland campus